Recent KPMG research among the North West’s companies showed regional confidence at an 18 month high, with many seeing the emergence of green shoots that need to be turned into real opportunities to sell, through effective marketing and communication. Having worked with successful technology companies through several recessions since the 1980s, including Epicor, HP, Hyperion, K3 and Siemens, the M460 companies – axongarside,
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OK it is not exactly hot news but this finding in a study commissioned by Hewlett Packard certainly got my attention and adds a certain interest to the health debate. The study goes on to talk about the spread of ‘Info-mania’, claiming that 62% of UK adults are addicted to their email inboxes. All the more reason to see email as the most effective tool available?  Well, it might then surprise you to know that my subject is d
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One of the leading UK destination retailers looked for a fresh pair of eyes when they approached axongarside to assist with their branding project. axongarside has a strong foothold in the B2B technology sector, but always thrives on new challenges. Whilst Matalan had a coherently branded lady’s fashion range, their accessory range lacked integration and was not reflective of customer’s shopping behavior. The introducti
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Over the next few months we'll be developing our themes and hobby horses about the always challenging, always changing but always exciting world of B2B marketing. For now I'm off to the Big Chip Awards so expect Friday's missive to either shout from the roof tops about the wonders of Digital Manchester and all who sail in her, or to explain in a cool and unbiased, not to say slightly hungover fashion, why Awards are and a
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