Their open minded approach to the project and trust in our capabilities, translates into the functionality, content and design best practice B2B websites should be made of.Thank you to our partner Rob Skinner of Skout PR, who has been a major asset to the project team by ensuring that the website does not only perform from a structural, functional and design perspective, but benefits from clear and succinct messaging.If you are looking at setting
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The recent launch of the K3 customer portal has been well received, possibly because customers were involved in the initial concept and testing of the site prior to launch.  Customers can now access personal account information, relevant news, events and special offers 24/7, as well as gain instant access to resources by using a custom search tool allowing search by keywords, type of resource or alphabetically. If you would like any mor
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According to Forrester (2009), videos are already 53% more likely than text pages to appear on the first page of search results and once Google launches GAUDI web-wide, this statistic is NOT likely to decrease.   So what does that mean for B2B marketers?  Well, if you are not yet using video in your promotional mix, you are missing a trick. It is not only a great way to showcase complex products and demonstrate your know-how, but a
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The new axongarside.cms delivers a unique package of design flexibility and rich functionality that: Increases relevant site traffic • Latest easy to use SEO tools built into the system • Easy document upload • Search engine readable pdfs and images • News Feeds • Blogs and forum tools • Video/podcasts integration and streaming Improves conversion of visitors to prospects • Best practice site usability &
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Still pondering your Social Media strategy? Me too. Infact although my younger and smarter social media gurus re-assure me that it is as easy as setting aside 15-20 minutes a day to maintain my engagement, I’m not doing well.Meanwhile research from the US tells us what is coming our way. Business.com reports that three quarters of US B2B companies are already maintaining a corporate presence on Twitter and Facebook and two thirds of busines
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