09 November 2009 by Tom Williamson

axongarside forms new technology marketing alliance

Recent KPMG research among the North West’s companies showed regional confidence at an 18 month high, with many seeing the emergence of green shoots that need to be turned into real opportunities to sell, through effective marketing and communication. Having worked with successful technology companies through several recessions since the 1980s, including Epicor, HP, Hyperion, K3 and Siemens, the M460 companies – axongarside,
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27 October 2009 by Tom Williamson

New Customer Focus

IT managed services and support is a highly competitive market. Trading as Data Focus Harry Edwards’ company had enjoyed sustained growth and a loyal client base but Harry has ambitious plans for the company’s future.  “We have a wide portfolio of services and technologies but have not always presented our customers with a clear value proposition” Harry explains: “Working with axongarside we have been able
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29 July 2009 by Tom Williamson

Matalan's new branding - in store now!

One of the leading UK destination retailers looked for a fresh pair of eyes when they approached axongarside to assist with their branding project. axongarside has a strong foothold in the B2B technology sector, but always thrives on new challenges. Whilst Matalan had a coherently branded lady’s fashion range, their accessory range lacked integration and was not reflective of customer’s shopping behavior. The introducti
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06 July 2009 by Tom Williamson

New look for UKWA

The United Kingdom Warehousing Association (UKWA) has formally unveiled a new corporate identity. The Association chose axongarside as its partner for this project partly because of our long history in B2B brand development and experience in the logistics sector but mostly because of our innovative proposals to include a user-generated website at the centre of a strategy to recruit new members.The new look has been develo
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