IT managed services and support is a highly competitive market. Trading as Data Focus Harry Edwards’ company had enjoyed sustained growth and a loyal client base but Harry has ambitious plans for the company’s future.
“We have a wide portfolio of services and technologies but have not always presented our customers with a clear value proposition” Harry explains: “Working with axongarside we have been able to present our market with a much clearer and more relevant message. As technical people we have often fallen into the trap of talking too much about what we do. axongarside have helped us to concentrate on how our services can benefit our customers”
With a new name and refreshed look and feel Focus IT now has an instantly recognisable brand which Harry says “has given us the confidence to adopt a more bullish new business strategy, successfully approaching the kind of customers that will allow us to build our business in the way that we want to”
The new Focus IT website has been designed and built by axongarside using a bespoke Content Management System (CMS) developed by the agency. The CMS has the flexibility to accommodate an unusual and distinctive design with several leading edge technical features needed to create a truly interactive website which is a core component in Harry’s lead generation strategy.
Since the site’s launch this summer Focus IT have seen a 400% increase in web traffic.