On top of our success in winning the best Brand Campaign of 2010 at this year’s B2B Awards on Thursday night, the judges named axongarside’s My Genius for Maginus as the campaign of the year beating off stiff competition from some enormous brands like Cisco, Fujitsu, Lloyds Bank, OKI, Oracle and TNT amongst others.
North West agencies have a great track record at the B2B’s but this year, as
How Do put it, axongarside “stole the limelight collecting both the ‘grand prix campaign of the year’ and ‘best brand campaign’ gongs for its Maginus campaign.”
We'd like to say a big 'Thankyou' to Janice and Russell at Maginus. There are many agencies all over the country producing fine work; only a lucky few have clients with the ambition and vision to let their agencies do what they do best. The Maginus 'My Genius' campaign, created by Andy Goddard with digital and web development by Caroline Wright was praised for its innovation in using techniques such as a bespoke avatar normally associated with B2C marketing. This is an important stage in the development of the agency and follows our success at last years Big Chip Awards in Manchester.
"2010 was the most hotly contested year in the history of the awards." James Farmer, Publisher B2B Marketing
Andy Goddard & Kay Russell at the Awards Ceremony 2010
We were established over 30 years ago and have always had an excellent reputation for the creativity of our approach. In the last two years axongarside has become recognised as a major force in B2B marketing, backing up our creativity with investments in the training and development of our people as well as our systems and processes.
We have focused on providing our B2B clients with a fully integrated marketing service, re-shaping our creative approach to allow our clients to take advantage of the rapidly growing number of digital channels. The investment is paying off as 2010-11 is shaping up to be a very successful one for axongarside allowing us to further expand our team and resources next year.