Still pondering your Social Media strategy? Me too. Infact although my younger and smarter social media gurus re-assure me that it is as easy as setting aside 15-20 minutes a day to maintain my engagement, I’m not doing well.
Meanwhile research from the US tells us what is coming our way. Business.com reports that three quarters of US B2B companies are already maintaining a corporate presence on Twitter and Facebook and two thirds of businesses are using social media to source business information.
That said the definition of social media in this report is pretty wide. The biggest type of activity was attending webinars or listening to podcast. Online audio and video is a great way of gathering a lot of useful information quickly, as any one who has done it knows. Consequently we should all be paying as much attention as possible to making more use of these media in our marketing strategies. That’s why we have built the facility to host this kind of media into our new, about to be launched, website Content Management System (CMS). On the other hand, even in the US only 29% of those who use social media for business purposes admitted to participating in discussions on third party sites or use Twitter to source information. So, don’t worry if you’ve measured your Buzz and it is not looking too good; there’s still time before this becomes mainstream. On the other hand where was Twitter 18 months ago?
It is well worth reading this report. There is no need to panic if you don’t yet have a social media strategy.There is much work yet to do before anyone can claim with authority to fully understand how best to achieve a return on investment in social media but in the not too distant future we will all need to have thought through the implications of a trend which is gaining momentum all the time.