Cleric Computers is the latest b2b software company to receive the axongarside brand makeover treatment with a new website and corporate identity.
Established in 1985, Cleric is the number one supplier of special needs passenger transport systems in the UK. With an increasing portfolio of products and services employing the latest technologies, Cleric’s board felt that it was time for a new visual identity to reflect the company’s market position and its innovative approach to delivering transport solutions.
Axongarside was selected to carry out the re-brand and to work with our web development partner Silkmoth to design and build a new corporate website. axongarside was chosen because of its long experience in b2b marketing and specifically our work with software and other hi-tech clients as well as our partnership with Silkmoth. This relationship allows us to deliver a best of breed approach to b2b web development, combining our broad understanding of the whole online marketing process and great design with a robust approach to web development.
Cleric gave us access to all key staff so that through a process of workshops and interviews we could properly and fully understand their business, customers and marketplace. The result is that the company feels that the new identity and online presence presents an authentic and confident face to the world with a measured rollout of the re-brand taking place over the next few months.
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