Joking aside and congratulations to our Swedish colleagues at DAFTSCB, who together with STO.PP have produced one of the most amazing virals I have seen to date.  It's on message, engaging, funny and reached over 20,000,000 unique visitors and attracted more than 70,000,000 page views since its launch in February. 

The idea is simple; the client Radiotjänst wants you to be a hero in the film by paying your broadcasting fees and is possibly trying to change its brand image amongst its younger target audience. Whilst audience engagement is an interesting measure to gauge the exposure of the campaign, did it actually achieve some bottom line results?  For anybody who has doubted that good viral works; Radiotjänst achieved new billings equal to £6.8 million in customer lifetime value - I doubt they splashed out as much on the campaign itself...

And it's not only for B2C!  Check out our viral B2B campaign 'The Factory' and get in touch if you are looking for a creative appraoch to B2B marketing.

Their open minded approach to the project and trust in our capabilities, translates into the functionality, content and design best practice B2B websites should be made of.

Thank you to our partner Rob Skinner of Skout PR, who has been a major asset to the project team by ensuring that the website does not only perform from a structural, functional and design perspective, but benefits from clear and succinct messaging.

If you are looking at setting your industry standard and are unsure what boxes your website should tick, download our free eBook; ‘Is your site ready for 2010, Checklist for B2B Marketers.’