Over the next few months we'll be developing our themes and hobby horses about the always challenging, always changing but always exciting world of B2B marketing. For now I'm off to the Big Chip Awards so expect Friday's missive to either shout from the roof tops about the wonders of Digital Manchester and all who sail in her, or to explain in a cool and unbiased, not to say slightly hungover fashion, why Awards are and always have been a wasteful distraction and an outlet for the vicious egotism of self-important judges.