The United Kingdom Warehousing Association (UKWA) has formally unveiled a new corporate identity. The Association chose axongarside as its partner for this project partly because of our long history in B2B brand development and experience in the logistics sector but mostly because of our innovative proposals to include a user-generated website at the centre of a strategy to recruit new members.
The new look has been developed to signify the Association’s ongoing evolution as an organisation that embraces all companies that provide warehousing or other logistics support services in the supply chain.
“The new logo is symbolic of the changes that are happening within UKWA,” said Roger Williams, the Association’s chief executive officer. “We believe our new logo is modern, fresh and inspired. The logo is a symbol for our organisation and because UKWA is changing we felt that we needed a different symbol.”
Roger continued: “During the course of the last 14 months, UKWA has undertaken a methodical strategic review of its role and its widening areas of interest. We aim to attract new companies and deliver more tangible benefits to our long standing members to ensure that more and more businesses see belonging to UKWA as vital to their ongoing success.”
The new UKWA website will be launched later this summer.