One of the leading UK destination retailers looked for a fresh pair of eyes when they approached axongarside to assist with their branding project. axongarside has a strong foothold in the B2B technology sector, but always thrives on new challenges.
Whilst Matalan had a coherently branded lady’s fashion range, their accessory range lacked integration and was not reflective of customer’s shopping behavior.
The introduction of the ‘Essentials by Matalan’ and ‘Papaya Pink’ lingerie and nightwear brands, as well as the ‘Candy Girl’ footwear brand were core to creating a fresh look, whilst providing continuity across the ranges and retaining established brand values.