The new axongarside.cms delivers a unique package of design flexibility and rich functionality that:
Increases relevant site traffic
• Latest easy to use SEO tools built into the system
• Easy document upload
• Search engine readable pdfs and images
• News Feeds
• Blogs and forum tools
• Video/podcasts integration and streaming
Improves conversion of visitors to prospects
• Best practice site usability & User defined content
• Call to action methodology
• Bespoke landing page creation
• Download to email address function
• RSS feeds
And users can protect their content from the competition with a single tick box in the system which blocks content downloads by competitors.
B2B websites need to be designed with the unique needs of B2B web users in mind. Not rocket science but many other content managment systems just don't have the functionality required to meet the needs of B2B marketers.
B2B buyers are most often using the web to source information as part of multi-stage buying process. Easily accessible content addressing the information needs of buyers at every stage of the buying cycle is key to first attracting relevant site visitors, then converting them into Sales Prospects and finally through content nurture turning them into live Sales Opportunities.. In 2010 the focus will increasingly be on ‘getting found by customers’, a process that analysts like Laura Ramos at Forrester are calling Inbound Marketing.
Inbound marketing lead generation is 61% cheaper than outbound methods
The downturn puts pressure on everyone’s budget. Inbound Marketing flips more costly traditional outbound marketing (online and offline advertising for example) on the head and focuses on getting found by customers. Emphasis shifts to content, optimization, visitor interaction and social media functionality that helps sites to get found in organic search results, reduces lead generation costs and improves the ROI from online marketing budgets.
The way B2B buyers are using the web is changing fast too: Buyers now view the web as a single source of information leading them to hop rapidly from one website to another. Keeping experienced web users like B2B buyers on a site when they often only stay on an individual page for 30 seconds, demands sophisticated page linking and call to action strategies.User defined content which helps visitors find what they want as fast as possible provides real benefits for web visitors and hosts. Visitors to sites want to easily accessed content updates sent to a variety of devices so Blogs, Newsletters and RSS feeds are essential; Video is an increasingly popular way of delivering and receiving content.
The new axongarside.cms gives us the tool to build websites for clients who have all these needs and more. Contact me to find out more.