Whilst lead generation is a primary focus in most marketing departments, we all know how important it is to nurture our existing customer relationships. Limited resources often result in a sporadic touch points and little value from our customer’s perspective. How about freeing up some resources associated with servicing your customers and providing them with a secure, personalised self-service portal?
The recent launch of the K3 customer portal has been well received, possibly because customers were involved in the initial concept and testing of the site prior to launch. Customers can now access personal account information, relevant news, events and special offers 24/7, as well as gain instant access to resources by using a custom search tool allowing search by keywords, type of resource or alphabetically.
If you would like any more information how axongarside can help you reduce your customer service cost and strengthen customer relationships, call us on 01663 766556 or email us .
Posted: 01/02/2010 00:00:00
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axongarside
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