Google Audio Indexing (GAUDI) is a new technology Google Labs launched a few months ago. It basically uses voice-recognition to ‘understand’ the content of audio files and makes this content searchable. Whilst it is currently only used to search content on YouTube’s political channel, it is only a matter of time till this technology hits the entire web.
According to Forrester (2009), videos are already 53% more likely than text pages to appear on the first page of search results and once Google launches GAUDI web-wide, this statistic is NOT likely to decrease. So what does that mean for B2B marketers? Well, if you are not yet using video in your promotional mix, you are missing a trick. It is not only a great way to showcase complex products and demonstrate your know-how, but also drives relevant traffic to your website. And once your competitors get wind of this, they will lead the way...
The times of having to roll-out an entire film crew to devise the perfect advertisement may still have its place, but with a bit of advice you can set up your own in-house studio that will allow you to produce good quality video and get it online quickly.
Web visitors value video content, Google ranks it and you may find it easier to convince your colleagues to share their valuable know-how in a quick video session. By the time they put pen to paper, the industry’s ‘hot topic’ may not be that ‘hot’ anymore...
If you are interested in using video to drive your website traffic, give us a call on 01663 766556 or email us at web@axongarside.com
Posted: 22/12/2009 09:11:22
by
Tom Williamson
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